A letter, nine ways.

A monogram is the letter, cut until it belongs to one name. Say which letters have to be in the mark. You get nine constructions, then you keep editing the one you want.

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Nine Halden lettermarks in one grid. Green, black, orange, blue, navy, and yellow H marks, plus four wordmarks.
Halden, one round

The brief

  • Name: Halden, a one-person tailor in Copenhagen.
  • The mark is a lettermark built from H.
  • Leave out scissors, needles, thread, suits, and hangers.

What the nine letters are doing

Same name, nine constructions. The green H is the plain one. The others each change the letter in a different way.

  1. 1
    Pinched

    A green H, taken in at the waist.

  2. 2
    The name

    HALDEN in a high-contrast serif, tracked wide. The word is the mark.

  3. 3
    Chalk

    An H made of three orange bars, like lines drawn on cloth.

  4. 4
    Lockup

    A blue H with the name set beside it. The letter is larger than the word.

  5. 5
    Serif

    One black H, thick and thin, and nothing else.

  6. 6
    Quiet

    HALDEN in a thin wide sans. The lightest of the nine.

  7. 7
    Fold

    A navy H built like two pieces of cloth meeting.

  8. 8
    Label

    HALDEN in an italic serif, closer to a woven label than a symbol.

  9. 9
    Soft

    A yellow H with a round counter.

When a letter is enough

The name is short

Halden can live as an H. A long name usually needs the word, not a single initial.

The letter has a joint

A counter, a crossbar, or a place where two strokes meet. That is the part you cut.

The trade can stay out

Scissors would say tailor to everyone, and Halden to no one.